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RaboDirect launches its "Feel Good AR" augmented reality app

RaboDirect has today launched its free “Feel Good AR” augmented reality app for consumers, bringing to life the link between food waste, sustainability and savings. 

Activated through an Australian, European or New Zealand currency note, the AR app has been developed by RaboDirect to engage its customers and the general public, educating on how to waste less and save more.

The “Feel Good AR” app is user friendly and aims to grab the attention of mobile savvy Aussies by putting them in control of a visual journey to demonstrate the growth of their savings and how all savings with RaboDirect are supporting Aussie farmers. 

Developed in collaboration with Page2, the AR app, which will be followed by a game in the near future, is one of the ongoing initiatives that RaboDirect and Rabobank are undertaking to close the knowledge gap around farming, food waste and food sustainability. Besides the AR app, Rabobank also released a Virtual Reality movie to take consumers into the future with a journey from farm to fork.

As a global specialist in food and agribusiness banking – and entirely focussed on the agricultural sector in Australia – Rabobank takes a leading role in working towards a sustainable global food supply.

Edwin van Raalte, Group Executive of RaboDirect says “VR and AR have the capability to bring a product to life and we have recognised that to engage Australians on the topic of food waste, farming and savings we need to take different approaches and educate through the use of tech-savvy tools.

“Our 2017 Food & Farming report found that people who believe food and farming is important to Australia are more likely to waste less of their food. Food is obviously relevant for every one of us, though only half of all Aussie say they know a little about the process. We feel education will be key to helping reduce waste,” he said. 

The AR app can be downloaded, free of charge from the Apple Store and Google Play Store for both iPhone and Android users: 

Google Play: https://play.google.com/store/apps/details?id=au.com.rabobank.feelgoodar&hl=en 
App Store: https://itunes.apple.com/au/app/feel-good-ar/id1297102275?mt=8 

Other Rabobank initiatives include FoodBytes! and the Farm Experience Program (FX). FoodBytes! is a series of transformational events connecting food industry leaders with start-up companies that are innovating and disrupting the food chain with ground breaking ideas in food, agribusiness and technology. 

(FX) is committed to bridging the knowledge gap by providing city teenagers with a first-hand rural lifestyle experience that aims to highlight the role of agriculture in Australia’s economy.  

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For further information or to arrange an interview, please contact DEC PR 
Rabodirect@decpr.com.au  
02 8014 5033 

About RaboDirect 

RaboDirect is the online savings arm launched by Rabobank Australia Limited in 2007. As savings specialists, RaboDirect is passionate about helping customers achieve their savings goals, through a range of high interest savings accounts and competitive term deposits. 

RaboDirect is a division of Rabobank Australia Limited, part of the Rabobank Group, one of the world's leading specialists in food and agribusiness banking. Rabobank has more than 115 years' experience providing customised banking and finance solutions to businesses involved in all aspects of food and agriculture business. 

About Rabobank 
Once or twice a year you may need a doctor or a plumber but every day, three times a day, you need a farmer. Rabobank is the premier lender to the world’s food and agriculture industry and has a strong presence in Australia. Rabobank provides loans to Australian farmers, and every dollar saved with RaboDirect helps fund these loans, which contributes to the growth and development of food and agriculture business within Australia.