17 December, 2010
Sydney's Foreshore was covered by a blanket of snow this morning for the first time ever in Australian history. The winter wonderland was courtesy of online savings bank RaboDirect who wished Australia a Happy Christmas.
Using 100% environmentally-friendly snowflakes, the bank brought some fun and festive cheer to passers-by on the forecourt of Customs House at iconic Circular Quay. The event was streamed live enabling the rest of the nation to experience the enchanting Christmas scene, once immortalised by Bing Crosby in 1941.
Greg McAweeney, RaboDirect General Manager said: "RaboDirect wishes customers and staff a safe and happy holiday and a prosperous 2011."
"Although snow fell in parts of NSW and VIC in 2006, it hasn't fallen in Sydney since 1836. We're delighted to have helped make dreams come true as we head into the festive season," he concluded.
The concept was developed by RaboDirect's creative agency WHYBIN\TBWA\TEQUILA\, as part of its ongoing marketing campaign to raise the bank's profile within the Australian market.
The typically hot Australian summer season in which Christmas falls puts the chances of Sydney experiencing a genuine White Christmas at odds estimated to be well over 1,000,000-1.
