Welcome to the RaboDirect Blog!

Join in the conversation...

Have your say on improving advertising standards on savings accounts

6 March, 2009

Here’s some good news to report...I think.

The Australian Securities & Investments Commission (ASIC) will be holding forums this month with banks to discuss their concerns that the advertising of some online savings accounts is potentially misleading.

So here’s our chance to have our say and give some ideas on how we can get the industry to adopt better standards of disclosure and transparency.

If you’ve read my previous blog post and the various comments you’ll know that I’m not a fan of promotional rates. I’m not saying they should be banned but there should be some clear advertising guidelines ensuring that customers know what is being offered and what the drawbacks are. Hiding restrictions in the small print is not on.

So here are some of my ideas that I will raise with the Australian Bankers Association and ASIC. But I don’t want to be a lone voice in the forum so please post your ideas here too.

  • Removing the condition that customers must open separate accounts – such as a fee paying transaction account linked to the savings account

  • Advertise the ongoing rate in a prominent position in the advertisement in a larger, legible font size – not in the fine print

  • Any interest calculations should be based on a 12-months period

  • Consider a minimum period for bonus rates, such as six months

This is just a starting point. I’m looking forward to reading your ideas.

Discuss now Permalink

Discussions

Tim (Canberra) Quote  | 13/03/2009 09:06
Hi Greg, I've heard about the concept of 'portable BSB and account numbers', I think this is something to consider. It would make it easier to move to a more competitive deposit bank. I think when accessing any account the applicable interest of the day should be right in front of you when accessing your balance. It would help consumers consider their interest being accrued. Rank sites such as infochoice.com.au or ratecity.com.au should rank sites based on both the interest rate and possibly by when interest is paid, e.g. monthly, quarterly or annually. Cheers Tim
Tony (NSW 2650) Quote  | 14/03/2009 09:06
Here are my comments: 1. The current interest rate offered by the bank should be shown clearly in the same row when the balance is viewed online. 2. Current the number of days required for transfer of monies differ from each online bank. This should also be shown (as accurately as possible) when money can be available in the other account. Thank you for giving me an opportunity to provide feedback. It speaks volumes about your bank.
John Quote  | 15/03/2009 11:21
What about banks who have different rates for super funds than personal?? - this discrepancy can be significant.
Gerry Luhman (Queensland Australia) Quote  | 16/03/2009 09:05
Your ideas look fine. AND! we love your old advertising graphics, etc. on the website. A great sense of humour is always needed! PS One of the reasons we came to RaboPlus was our experience while living in New Zealand and the terrific ideas you guys had over there knocking the big guys. Thanks and cheers, Gerry
JOHN (QLD) Quote  | 20/03/2009 04:27
Greg, I would like to see more advertising like MEB's page, 'why take Fake rates when you can get a 4.25% Real rate' - only if they are Real of course, which MEB's are - I know because I am a happy customer - Chancers would soon be found out, as they are now. Regards.
Rob Fowler (mianos) (Sydney) Quote  | 20/03/2009 08:14
Replying to your twitter request, I'll say one thing. It's hard. What's the different between a bonus rate and, say the OnceDirect floating rate that changes a few weeks/months after a reserve adjustment? Nothing in practical terms. What's a 12-month period rate? With a falling curve a 100% no strings attached rate is still not a 12 month rate. A bonus rate drops, a rate based on the reserve is dropping all the same. The only way to address this issue in reality would be do tie the returns to the reserve rate in writing somewhat like a commercial loan rate or floating paper (for example for other readers, not you Greg, the rate would be reserve + 50 points 30 days after a change. That's a big step further and you would be able to compare rates back to back and include the 'period'.
Jonathan (Perth) Quote  | 16/06/2009 09:50
I am a new migrant and I have put big amount of money into savings account to purchase my home. Due to the current falls in house price, I am still holding the cash in savings and wait for the right moment to buy my first home. I have place fund into some honeymoon rate saving account which actually only give you high interest for couple of month and later they will revert to lower rate without acknowledging you. Rabobank is the most straighforward bank and I love the term deposit as well that gives me 6.5% If you are busy and have cash in hand , placing in rabobank is my first choice.
Karen (Adelaide) Quote  | 14/07/2009 11:39
A bit off the topic here, but still on the line of advertising. I absolutely love your advert on TV with the man in the bath shaving his legs. Such a great change from the constant bombardment of barely dressed women that dominates advertising. Your advert made me stop to look, and now I am on the web checking out what Raboplus is and how you can help my business. Well done!!

Discuss this post

Fields marked * are required